What is SEO?

SEO (Search Engine Optimization) is the process of optimizing websites for better positioning in the results of search engines like Google. This includes technical settings, content, links and user experience.
In simple terms: SEO helps your website be discovered more easily by people looking for information, products or services related to your content.
Why is SEO important?SEO?
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Free traffic - better SEO optimization attract organic traffic without yes you pay for advertising.
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Byhighconfidence - people believe more on sites, which are ranked on the first page.
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Bygood userexperience - SEO encourages structured, fast and accessible site.
Basic typesSEO
1. On-page SEO
This iseverything, what is happening inside on the youwebsite:
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Optimize the header (H1, H2, H3...)
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Using of keywords
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ALTtextsofimages
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Tags (title, description)
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internalslinks
Example:
If you write an article for "homemade cooked pizza", use the key phrase in the title, first paragraph and URL address, e.g.:
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www.moisait.bg/domashna-pica
2. Off-pageSEO
.Alloutsite, which affects the ranking:
External links (backlinks)
Socialsignals (sharing, links)
Onlinereputation
Example:
- If authoritativeculinaryblogpost link to your recipe, this is strong signal for Google, that the site is valuable.
3. TechnicalSEO
.Technicalaspectson site:
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Fast loading (PageSpeed)
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Mobile-friendlydesign
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XMLsitemap
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SSLcertificate (https://)
How does Google work?
Googleusesbots, which crawl (scan) sites, index content and order it by relevance to the searched phrase. How many by-better is optimized the site, so much by-probably is to beshown on the first page.
How to choose correct key words?
Key wordsare this, which people introduce to Google. For to discover relevant:
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Use free tools like:
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Objectives are in long-tail keywords
Example: instead of "pizza", use "recipe for homemade pizza with thin skin
Step by step: How to start with SEO
.1. Optimize contentyou
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Use the key word in the title, description and text
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Add subheadings (H2, H3)
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Include inside links to other your articles
2. Create a blog (if you don't have one)
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Platformsas WordPressoffer good SEO potential
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Add plugin as Yoast SEOor RankMathfor under-easy management of metatags
3. Register your siteat:
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GoogleSearchConsole - for tracking the indexing
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GoogleAnalytics - for analysisof traffic
4. Optimize for mobiledevices
.More from 60% from searches in Google are from phone. Check the site here:
5. Improve the speed of loading
Use tool:
Whatyesno do (Black Hat SEO)
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Buying on links - Googlecantosanitizeyou.
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Overloaded accumulation of keys words - sound unnatural
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Duplicated content - the same texts on different pages
Real example: SEO in action
.Sitefor fitnessstarts blog with articles such as:
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10exercises for weight losshome
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What is caloric deficiency and how toachieve it.
Use key words such as:
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weight loss without fitness fitness gym
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food modefor women
After 3 monthsthe blog begins to get over 1000 visits to class="_fadeIn_m1hgl_8">per month from Google, without to pay for ads.
Conclusion: SEO is not magic - this is strategy
If you start now, dowith less less class="_fadeIn_m1hgl_8">content and good structure, following some months you will feel the results. SEO is a long-term investment in the online presence of.
Frequently asked questions (FAQ)
How much time it takes SEOdodoresult?
usually 3 to 6 months, but maybe and by-.quickly at good approach.
Should do to write articles every week?
Noit is required, but regularity helps. Days 2-4 good articles per month are sufficient.
I can do to do SEO. am or am I a specialist?
For the beginning - itself. With practice you will understand the class="_fadeIn_m1hgl_8">have you needed from help.
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