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StoryBrand: The Model That Turns the Customer Into the Hero of Your Story Imagine walking into a store and the salesperson spending the next ten minutes telling you about themselves — how long their business has been around, what awards they’ve won, how good they are at their job. Would you stay to shop there, or…

Rage Bait vs. Clickbait: Similarities, Differences, and the Evolution of Manipulation Have you ever clicked on a headline promising a shocking secret, only to find mundane information? Or watch a recipe video where the chef does something so absurd and wrong that you just have to write…

Rage bait: Why anger has become a currency and Oxford University’s “Word of the Year for 2025” Oxford has announced “Rage bait” as its Word of the Year for 2025. What does it mean? The news about the new Word of the Year, characterizing 2025, was released by the Oxford Dictionary. Unlike in previous years, when terms were announced,…