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The Rise of Engagement Bait: What It Is and Why It’s Important for Your Social Media Strategy An Introduction to the Concept of Engagement Bait In the age of social media, where users’ attention is more valuable than ever, engagement has become the gold standard. Among the most talked-about methods…

Rage bait: Why anger has become a currency and Oxford University’s “Word of the Year for 2025” Oxford has announced “Rage bait” as its Word of the Year for 2025. What does it mean? The news about the new Word of the Year, characterizing 2025, was released by the Oxford Dictionary. Unlike in previous years, when terms were announced,…